Minimal Art was born at the dawn of the 60’s in the United States. It claimed reductionism and neutrality. LESS IS MORE was its motto. Minimalism reveals a world, a story and a promise. But can we minimalize a brand? Designer Michal Krasnopolski created a grid with one rule: use clear lines only. Good news: famous brands can be minimalize as long as they offer a real life experience. Can you sketch the DNA of your brand?